247gard.com
June 2023 – March 2025
A Canadian security guard service needed topical authority in a competitive local market. Through entity-based content strategy and semantic silo architecture, we tripled their organic page views.
Approach
- →Built comprehensive topical map using entity-based methodology
- →Created content silos aligned with service categories
- →Implemented BERT-aware on-page optimisation
- →Schema markup for LocalBusiness and Service entities
3× organic page views
within 12 months
Page view growth
3×
Timeframe
12 months
Strategy
Topical Authority