Published thoughts
The SEO
Dispatch
Deep dives on entity-based SEO, topical authority, and technical optimisation — no fluff.
The Complete Guide to Topical Authority in 2026
How to build a semantic content architecture that makes Google treat your site as the definitive source in your niche — using entity clustering, content silos, and knowledge graph alignment.
September 12, 2026
Writing for BERT & MUM: A Practical Framework
Stop keyword stuffing. Here's how Google's language models actually evaluate content quality — and how to write naturally while hitting every semantic signal.
August 20, 2026
Core Web Vitals in Next.js: From 68 to 98 PageSpeed
The exact changes I made to a client's Next.js site to go from failing Core Web Vitals to a near-perfect score — with code examples.
July 18, 2026
Entity SEO for eCommerce: How German Wholesale Retail Chain Grew Crawl Coverage by 40%
A behind-the-scenes look at how we restructured the site architecture of a German wholesale retail chain with 12 stores in Pakistan using entity-based SEO.
June 14, 2026
Link Building in 2026: What Still Works (And What's Dead)
After building links for 50+ clients across 8 countries, here's my honest assessment of what moves the needle in the post-Helpful Content era.
April 28, 2026
How to Get Your Business into Google's Knowledge Graph
Schema markup alone won't do it. Here's the entity disambiguation strategy I use to get clients knowledge panel eligibility.
March 10, 2026
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No fluff. Just practical entity-based SEO tactics from real campaigns.