German Wholesale Retail Chain12,452 direction requests.

Full GMB Audit Across All 12 Locations

Conducted a systematic audit of every Google Business Profile across the 5 cities — reviewing NAP accuracy, primary and secondary categories, service descriptions, photo coverage, business hours, and Q&A sections. Each listing was scored against Google's local ranking factors and a remediation priority list was produced for each store, starting with the locations in the highest-competition city markets.

NAP Standardisation and Category Optimisation

Standardised Name, Address, and Phone data across all 12 listings to ensure complete consistency — a critical local ranking factor that Google uses to validate the legitimacy of multi-location businesses. Primary categories were reviewed and optimised to match the highest-intent buyer searches in each city. Secondary categories were added to capture adjacent search queries across the wholesale, retail, and grocery verticals.

Service Descriptions and Attribute Completion

Wrote complete service descriptions for each listing covering the wholesale categories, membership access, store facilities, and key buyer benefits. Every available attribute relevant to a cash and carry wholesale store was completed — accessibility, parking, payment methods, and store amenities. Complete attribute data directly improves how Google's local algorithm evaluates listing quality and relevance.

GMB Post Strategy for Footfall

Implemented a consistent GMB posting strategy across all locations — weekly posts covering offers, product arrivals, seasonal promotions, and store-specific updates. Posts were written for each individual store to reflect local context rather than generic brand content. This signalled active management to Google, which directly influences local ranking position, and gave buyers a reason to visit each specific branch.

Review Management and Response Strategy

Established a review response protocol across all 12 locations — ensuring every review received a timely, personalised response. Consistent review engagement is one of the strongest local ranking signals available. Beyond rankings, it builds visible trust for potential buyers reading reviews before deciding which branch to visit. The review response strategy also created natural keyword signals in responses, supporting category and service relevance.