About
Muhammad Amir
I'm an SEO Specialist and Topical Authority Strategist based in Lahore, Pakistan. For the past 8 years I've helped brands across Pakistan, UAE, UK and Canada build organic traffic that compounds — not traffic that drops the moment an algorithm updates.
My approach is rooted in entity-based SEO — the same framework Google's MUM and BERT models use to understand the world. Instead of chasing keywords, I build topical maps that position my clients as the definitive authority in their niche.
I got my start in 2015 through self-directed learning and freelance work on Fiverr and Upwork, building deep expertise through hands-on practice with 50+ global clients before moving into agency and in-house roles.
Experience
Career timeline
2025 – Present
SEO Manager
Xcentric Services — Lahore
Leading entity-based SEO across 4 client verticals. Key projects: OKla.com.pk, DentalAesthetics.pk, Glommi.co, Metro.pk.
2023 – 2025
Content Writer & SEO Strategist
Ezify SMC Ltd — Lahore
+50% organic traffic in 6 months for three major clients. 3× page views for 247gard.com and gforcesecurity.ca.
2022 – 2023
SEO Strategist
Outreach Experts — Lahore
UAE eCommerce clients in packaging & industrial goods. Improved crawl coverage by ~40% through semantic site architecture.
2017 – 2021
Freelance SEO Consultant
Fiverr, Upwork, Direct Clients — Remote
50+ clients across the US, UK, Australia, Canada. Consistent 5-star ratings. Foundation for advanced entity-SEO methodology.
Toolkit