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Dental Clinic2.34M impressions.
Dental Clinic is a Lahore-based dental clinic founded by Dr. Shahzad Mirza, who holds an MSc from King's College London. The clinic offers comprehensive dental services from general checkups to advanced cosmetic and restorative treatments. Despite a well-qualified practitioner and strong clinical reputation, the site had minimal organic visibility in a market where patients search for dental treatments by condition, procedure, and location before booking. Over 6 months, organic impressions reached 2.34 million with 31.8K clicks.
2.34M
Total impressions
Dec 2025 – May 2026
31.8K
Organic clicks
avg. position 6.2
13%
AI Overviews visibility
appearing in Google AI results
Results snapshot
GSC Performance — 31.8K clicks, 2.34M impressions (Dec 2025 – May 2026)
Semrush — 15.8K monthly organic traffic, Authority Score 26
Keyword Growth — 2.1K organic keywords, 13% AI Overviews visibility
The Challenge
A highly qualified dentist with no organic presence for the conditions he treats.
Dental Clinic had a functioning website and a genuine clinical advantage — Dr. Shahzad Mirza trained at King's College London and has over 15 years of experience in cosmetic and restorative dentistry. But the website was not capturing any of the search demand that flows through Google every day from Lahore patients searching for dental help.
The core problem was a content gap. Patients searching for specific dental conditions — oral submucous fibrosis, wisdom tooth extraction in DHA Lahore, same-day crown after root canal, oral ulcers, gingivitis treatment — were landing on generic health information sites instead of Dental Clinic. The clinic had no content addressing these queries, which meant Google had no basis to associate the site with those topics.
The second problem was entity authority. Google ranks medical and dental sites based on E-E-A-T signals: expertise, experience, authoritativeness, and trustworthiness. Dr. Mirza's credentials were not structured in a way Google could read and credit. No Person schema linking him to his medical directories. No MedicalOrganization schema connecting the clinic to its services. The site's authority was invisible to the algorithm despite being real and verifiable.
The Approach
Build topical authority around dental conditions, then make the doctor's expertise machine-readable.
Keyword Research by Dental Condition
Researched every dental condition and procedure that generates meaningful search volume in the Pakistani market. This produced a prioritised content map organised by search intent — from high-commercial queries like dentist in DHA Lahore and same day crown Lahore to condition-specific informational queries around OSMF, oral thrush, diastema, gutta percha, and gingivitis. Each topic cluster was mapped to the appropriate page type before a single word was written.
Content Briefs for Condition-Specific Pages
Produced detailed content briefs for each target topic. Every brief included the primary keyword, supporting semantic keywords, PAA questions from live SERP data, required entities, and the structural outline. Topics covered included OSMF treatment in Pakistan, oral thrush causes and dental management, same-day crown after root canal, wisdom tooth extraction in DHA Lahore, and gingivitis treatment. Briefs were written so the clinic's own team could produce medically accurate content without SEO guesswork.
Entity Schema for Dr. Shahzad Mirza
Built a complete Person schema for Dr. Mirza including his BDS qualification, MSc from Kings College London, 15+ years experience, and sameAs connections to his verified profiles on Marham, InstaCare, Oladoc, LinkedIn, and medical directories. This structured data gave Google a machine-readable picture of who he is as a medical professional, supporting E-E-A-T signals that directly influence how dental content ranks.
MedicalOrganization Schema for the Clinic
Implemented a MedicalOrganization schema for Dental Clinic itself, connecting the clinic entity to its services, location, contact details, and social profiles. The schema linked Dr. Mirza as the founder and primary practitioner, creating a verifiable relationship between the person entity and the organisation entity. This is the technical foundation Google uses to evaluate medical site authority.
Internal Linking and FAQ Schema
Built internal linking plans for each content cluster, directing topical authority toward the core service pages. FAQ schema was added to high-value blog posts and service pages, surfacing the clinic content in Google People Also Ask boxes. The combination of structured internal linking and FAQ schema significantly increased the site SERP footprint beyond the standard blue link listings.
"In healthcare SEO, the doctor's credentials are the most powerful ranking signal available. Once Google could read who Dr. Mirza was and what the clinic treated, the authority was already there — we just made it visible."
— Muhammad Amir, on the Dental Clinic engagement
The Results
6 months: 2.34M impressions, 31.8K clicks, appearing in AI Overviews.
Between December 2025 and May 2026, Dental Clinic accumulated 31,800 organic clicks and 2.34 million impressions across Google Search. The average position of 6.2 reflects consistent first-page visibility across dental condition queries. The GSC chart shows a steady upward trajectory throughout the engagement period rather than a spike pattern, confirming the growth was structural.
The Semrush data adds important context. Organic traffic reached 15.8K monthly visits with 2.1K organic keywords ranking. The authority score of 26 for a dental clinic in Pakistan is strong, and the 23% Google traffic share for the Pakistani market confirms the site is now capturing meaningful search demand in its geographic target area. The 99.1% non-branded keyword share is particularly significant — the overwhelming majority of visitors are finding the site through condition and treatment searches, not brand name lookups.
The 13% AI Overviews visibility is the most forward-looking result. Google AI-generated answers now cite Dental Clinic content for dental condition queries. This is a direct outcome of the entity schema and content depth work. The clinic is being referenced as a credible source by Google AI systems, which is increasingly where patient discovery begins.
2.34M
Total impressions
31.8K
Organic clicks
15.8K
Monthly organic visitors
13%
AI Overviews visibility
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