What does an Etsy virtual assistant do?
An Etsy virtual assistant handles the day-to-day operations and growth tasks of running an Etsy shop, including product listing creation, Etsy SEO and keyword research, image optimisation, order processing, customer support, inventory management, and shop performance audits. The goal is to free up your time while improving visibility and sales.
How is Etsy SEO different from Google SEO?
Etsy SEO operates within Etsy's own search algorithm, which weighs listing titles, tags, categories, attributes, and shop-level signals like reviews and conversion rate. While keyword research principles carry over from Google SEO, Etsy ranks listings based on factors specific to its marketplace, including how well a listing matches a buyer's exact search query.
Can you help with Etsy advertising?
Yes. Etsy Ads support includes campaign setup, budget allocation across listings, performance monitoring, and adjustments based on which products are converting from paid traffic. Ads work best when the underlying listings are already optimised, so this is typically paired with listing and SEO work.
Do you work with new shops or only established ones?
Both. New shops benefit from correct setup from day one and SEO-optimised listings from the first product. Established shops benefit from a shop audit that identifies what is holding back visibility or conversion, followed by systematic improvements to existing listings.